Target Audience

With a target audience for any artist/band, the key thing needed is to establish a connection with them, especially in terms of using any feedback they might give you so that any product you create will be directly related to them. I asked a sample of 16-24 year olds (the main age range for our target audience) what they would like to see in the video we would be producing, and the responses varied from a dancing scene, to a food fight scene. We took the results in and decided that the main features we would use would be a roughly even split between narrative and performance, along with possibly a disco scene with any main characters dancing in the middle of a larger group. These sort of ideas are quite commonly seen with mainstream music, such as the video for the Fallout Boy song "Dance Dance" and Run DMC and Jason Nevins' "Its Like That". We felt that we could apply these different concepts to the target audience as successfully as any mainstream artist with thousands of pounds/dollars of funding.