'Overcome' Creed Music Video Analysis

In the music video for the song "Overcome" by metal band Creed, there is a lot of fast paced camera work, which is based around some of their past live stage shows. During the first verse all the shots of the band are in grey and black, which reflects the calm nature of this particular part of the song. The shot timings are relatively slower paced, which is also reflective of the tempo and general mood of the verse. As the chorus comes in with the line "I'm entitled to overcome..." the shots start to utilise a wider variety, in that more shots are used in the sequence where the chorus comes in. At this point in the song, the music switches from electro-acoustic picking and calm singing to full-on electric riffs and power chords accompanied by shout/rock and roll style singing. The mood of the song has now shifted, and this is emphasised by the colour of the shots. The fact that the shots are now in colour and that an audience is there watching them, and also the presence of various pyrotechnic stage effects relates to their target audience. Younger people, particularly between the ages of 16 to 25, and possibly 30's onwards, would be more likely to listen to this style of music. You can clearly see that most of the audience are within this category. This allows the audience to make a link between themselves and the video, meaning it is of interest to them and thus they will watch it. During the course of the song, the rest of the shots remain in colour, as most of it now, with exception to the 2nd verse, is played in an electric guitar tone. The video has great shot variety, from longer panning shots to quick low angle shots, which keeps the audience interested.