Brad Sucks - Digipak =D

This is our final digipak design for the artist Brad Sucks' album "I Don't Know What I'm Doing".

As you can see, the box pile we have used is the main recurring theme in each of our products including the music video. This use of iconography within our ancillary products and our actual production enables us to make a link between the products for our target audience.

As you can see the background of the blue sky is the same on each tile, which gives a less significant contrast between each, and also makes it look a bit more professional. The font is not difficult to read and understand, and if you notice, the title banners are the same font as the poster title, again allowing an easily establishment of a link between the two products. The use of the boxes on the front tile which everyone will see makes it extremely easy, again, to link the poster with the CD, the poster with the video and also the CD with the video.

Finished Poster Design

This is our final poster design for the video "Making Me Nervous" by Brad Sucks. For our poster, the colour scheme of blue and white was chosen in conjunction with the blue sky with white puffy cloud background we will be using for our digipak. We felt the colours reflected the vibrant and bouncy mood of the song, as it is generally a good mood song. Most people we asked chose blue as the colour they would expect to represent a good mood, followed in second by the colour green (which coincidentally was our second choice of colour scheme). We used audience feedback again to give us another idea about the colour scheme of the boxes at the base, and whether they would look better in brown or in a light blue. The feedback we got indicated that the light blue but with white tint would look better than just blue or the brown, as there would be less contrast than the brown and also less plain than just blue. Although we have coloured the expressions in because the colours are soft and gentle, such as light pink and white. We recieved feedback in relation to our initial poster ideas, and decided that there was too much going on around the boxes, so we spread the writing out and made the font size a lot smaller. We used "Freestyle Script" for the banner because it was the roundest but not sharpest font we could find, and we thought it would best reflect the mood of the song and the whole album in general.

Screen Grabs - Editing Process

As you can see from the pictures above, we have already begun the editing process for our music video, with most of our shots already uploaded onto the imac. We took the screen grabs from the title screen and our establishing shot for the performance aspect of the video, with the bassist and the drummer sitting in a practice room. You will notice that we have used a split screen edit to achieve putting the same person onto either instrument at the same time by using the final cut pro software and then eventually transferring it into a format so that it could be opened and used in the programme imovie hd. These pictures just show the sort of progress we have been making in the editing process, and the time we have taken to ensure that concepts such as continuity and editing on the beat are integrated into our music video.